Join the Mailing List

Membership

Graphic Design History from Design Reviewed
Total Design

Atlelier 8, Stedelijk Museum, Amsterdam, 1971

,

Details

  • Format Exhibition Catalogue
  • Designer/s Wim Crouwel (Total Design)
  • Year 1971
  • Client/Publisher Stedelijk Museum, Amsterdam
  • Size 210mm x 275mm
Wim Crouwel (Total Design)
Total Design was founded in Amsterdam in 1963 by Wim Crouwel, Friso Kramer, Benno Wissing, and Paul and Dick Schwarz and was the first large-scale multidisciplinary design consultancy in the Netherlands. Under Crouwel's creative direction the studio developed a rigorous systematic approach rooted in grid systems and neutral typography. Its long-running relationship with the Stedelijk Museum Amsterdam produced catalogues, posters, and exhibition graphics that remain among the most influential bodies of institutional design in postwar Europe. Other major clients included the Dutch Post Office and Schiphol airport. The practice continues today as Total Identity. Explore designers associated with Total Design including Wim Crouwel, Jurriaan Schrofer, and Benno Wissing. See also Dutch Modernism, Dutch graphic design history, and 1960s graphic design history.

Linked Information

Atlelier 8, Stedelijk Museum, Amsterdam, 1971 designed by Wim Crouwel (Total Design)
Atlelier 8, Stedelijk Museum, Amsterdam, 1971 designed by Wim Crouwel (Total Design)
More graphic design artefacts
Rut Bryk, Stedelijk Museum, Amsterdam, 1970

From the graphic design archive:

Rut Bryk, Stedelijk Museum, Amsterdam, 1970

  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel and Jolijn van de Wouw (Total Design)
  • Year: 1970
View Artefact
Museumjournaal, Serie 12 no 8, 1967

From the graphic design archive:

Museumjournaal, Serie 12 no 8, 1967

  • Format: Exhibition Catalogue
  • Designer/s: Jurriaan Schrofer
  • Year: 1967
View Artefact
Nicolas Schöffer, Stedelijk Museum, Amsterdam, 1964

From the graphic design archive:

Nicolas Schöffer, Stedelijk Museum, Amsterdam, 1964

  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel (Total Design)
  • Year: 1964
View Artefact
Design for Public Institutions in the Netherlands, Seibundo Shinkosha, 1989

From the graphic design archive:

Design for Public Institutions in the Netherlands, Seibundo Shinkosha, 1989

  • Format: Book
  • Year: 1989
View Artefact

view more of the graphic design archive

More graphic design history articles
Matthew Leibowitz. American Graphic Designer | 1918 – 1974

Design Archive Feature, Designer Profiles, Members Only Content, Regional Histories

Matthew Leibowitz. American Graphic Designer | 1918 – 1974

Matthew Leibowitz was born in Philadelphia in 1918 and was a pioneering American graphic designer known for his innovative use of typography, illustrations, and photography. Over his career, he worked with clients like IBM, AT&T, and Paramount Pictures, received over 150 international awards, and his designs are featured in the collections of major museums, including MoMA in New York and Paris.

Read Article
A Brand Evolution for KLM by Henrion Design Associates

Corporate Identity & Branding, Design Archive Feature, Members Only Content, Regional Histories

A Brand Evolution for KLM by Henrion Design Associates

KLM's brand evolution by Henrion Design Associates. Founded in 1919, KLM is the world's oldest operating airline. In 1961, Henrion Design Associates redesigned the iconic brand, overcoming challenges of standardisation and outdated aesthetics.

Read Article
Pino Tovaglia’s Advertisements for Finmeccanica

Advertising Design, Design Archive Feature, Members Only Content, Regional Histories

Pino Tovaglia’s Advertisements for Finmeccanica

His distinctive style echoes the artistic expressions of fellow Italian designers Giovanni Pintori and Erberto Carboni. Tovaglia's mastery in taking concepts and translating them into visually compelling narratives is evident in this selection of advertisements I have scanned from Gebrauchsgraphik, 10, 1955 and Graphik – Werbung + Formgebung, 07, 1955.

Read Article