

From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
Corporate Identity & Branding, Design Archive Feature, Members Only Content, Regional Histories
Many designers played an important role in IBM's graphic identity and implementation including Arthur Boden, Clarence Lee, Charles Keddie and Mary Beresford.
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Advertising Design, Design Archive Feature, Members Only Content, Studios & Collectives
The advertising has a certain contrast of hand-drawn and mechanical. Produced entirely in black, it reminds us that the absence of colour can be highly effective. Hans Michel and Günther Kieser's illustrations bring a sense of both playfulness and a stylistic approach to a corporate client.
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Advertising Design, Corporate Identity & Branding, Design Archive Feature, Regional Histories
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.
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