
By Briar Levit (Editor) and Martha Scotford (Foreword)
‘Familiar histories of graphic design have placed women in the margins, their work unworthy of discussion and preservation. The good news is that with a little digging, we are confirming that women of many backgrounds and ethnicities have long been active in the profession: running presses in the British colonies, illustrating books in the studios of artistically cutting-edge Harlem, and drawing type in the drafting rooms of major type foundries. This collection of 15 fascinating illustratedessays reveals their stories, countering the history we’ve been fed and expanding the small canon of (overwhelmingly white) women in graphic design. Baseline Shift tells the stories of auteurs, champions of social justice, and the uncelebrated women who used design to make change, do business, and to make a living. It is essential reading for students and practitioners of graphic design as well as those with an interest in women’s history.’

Design Archive Feature, Designer Profiles
A profile of British designer Dennis Bailey, featured in Modernist Graphic Design in Britain 1945–1980 by Ian McLaren and Tony Pritchard, exploring his early influences and role in shaping post-war modernist graphic design in Britain.
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Advertising Design, Design Archive Feature, Members Only Content, Regional Histories
Advertising matter from post-World War II Britain for British Aluminium Company. Designs by Abram Games, Tom Eckersley, FHK Henrion, Pat Keely, and James Hart, who collectively crafted over 100 four-color and 300 black-and-white advertisements.
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Design Archive Feature, Designer Profiles, Magazines & Publishing, Members Only Content, Regional Histories
Many influential British designers have made their names in the history books. Abram Games, Alan Fletcher, Tom Eckersley and Derek Birdsall, to name a few. But one designer that has always influenced me, not only as inspiration from their design output, but as an example of the role of a designer and the importance of having strong ethics, is Ken Garland. He is known for his innovative and socially responsible approach to graphic design and his involvement in the design community through his teaching, writing and activism. In the second instalment of this series, I will discuss Ken Garland's magazine work from my collection.
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