The Bauer Type Foundry (German: Bauersche Gießerei) was a German type foundry founded in 1837 by Johann Christian Bauer in Frankfurt am Main.
From the graphic design archive:
From the graphic design archive:
Advertising Design, Design Archive Feature, Members Only Content
As part of their marketing strategy, Kast + Ehinger, commissioned a selection of German designers to produce advertisements aimed at the design industry. I have scanned in quite a lot of their advertising matter, all of which were back-page advertisements from three German design magazines. Der Druckspiegel, Gebrauchsgraphik and Graphik – Werbung + Formgebung.
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Design Archive Feature, Design Education, Members Only Content, Movements
The Bauhaus approach to design emphasised simplicity, functionality, and the integration of modern technologies and materials. A century later, many of the principles taught at the school remain fundamental to contemporary design practices.
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Advertising Design, Design Archive Feature, Members Only Content, Regional Histories
His distinctive style echoes the artistic expressions of fellow Italian designers Giovanni Pintori and Erberto Carboni. Tovaglia's mastery in taking concepts and translating them into visually compelling narratives is evident in this selection of advertisements I have scanned from Gebrauchsgraphik, 10, 1955 and Graphik – Werbung + Formgebung, 07, 1955.
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