Book Reviews & Press Releases

New book to focus on Norwich’s medieval logos

The stories of Norwich’s medieval merchants’ marks is being told in a new book and exhibition.

Corporate Identity & Branding, Design Archive Feature

• Rise of Corporate Identity

House Style – Why it important? by Alec Davis

House style can give identity to the diverse products or activities of a firm. It stimulates loyalty, helps to reduce costs, and has advertising value.

Design Archive Feature, Advertising Design, Members Only Content

• Germany

The Advertising and Design of Omnibus – The University of Braunschweig’s 1960s Publication

Omnibus was Published by the journalism working group of the Technical University of Braunschweig. A square publication measuring 290mm. The publication included features on politics, arts and culture. With advertisements carefully selected to be in keeping with the visual aesthetic. Content also included exhibition information and a fine example of concrete poetry, among artists such as Schröder-Sonnenstern and Sine Hansen.