Edited by Museum für Gestaltung, Zürich
With an essay by Martin Jaeggi and Peter Schweiger
Design: Integral Lars Müller
16,5 x 24,0 cm, 6 ½ x 9 ½ in
96 pages, 100 illustrations
paperback
2007, 978-3-03778-094-7, German/English
“With their atmosphere of sociopolitical ferment, the 1980s also witnessed the appearance of a new aesthetic in Swiss graphic design, influenced by the punk aesthetic and first experiments with the Macintosh. Alternative cultural and political movements consciously seized on new visual identities in order to set themselves apart from established institutions. In constructive conflict with the stylistic rigor of the Swiss Style, young designers discovered innovative forms of visual expression which continue to enrich and enhance the world of graphic design today. With posters from 1980 to 1995, this publication presents a heterogeneous collection of design attitudes that consciously break the rules. Included are works by Peter Bäder, Polly Bertram and Daniel Volkart, Richard Feurer, Roli Fischbacher, Peter Frey, Ralph Schraivogel, Mihaly Varga, Cornel Windlin, Ruedi Wyss, and others.” Lars Müller Publishers
Direction of Travel is a project by Christian Nolle, a half Danish/half German London based artist and map collector. He has spent decades creating work, often in photographic form, that looks at the interplay between aviation, politics and the cities we live in. Christian is also the Founder and Head of Good Caesar, a design and technology studio.
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Advertising Design, Design Archive Feature, Members Only Content, Regional Histories
Franco Grignani (1908-1999) was one of the twentieth century’s most important Italian graphic designers. Scanning the inner pages of Gebrauchsgraphik 04, 1962, I have managed to collate a selection of the advertisements created in the 1950s and early 1960s, showcasing his groundbreaking design work.
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Advertising Design, Regional Histories
The first American university to accept graphic designers as members of the faculty was the Massachusetts Institute of Technology, called M. I. T, for short. The work created by the design group reflects the high level of instruction, the realistic setting of the training and the progressive philosophy of this institute.
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