The graphic designer had to create a series of ads whose new publicity effects were to confirm or accentuate the already existing • image • of the paper. In this case, the planning was not based on a would-be psychological analysis of the reading public.
"Rudy is one of the unsung pioneers of American mid-century modernist graphic design. He had a unique and definitive point of view that was really never celebrated. This may have been attributed to his strict adherence to the formal principles of modernism and the International Typographic Style."
I have known Rob for over a decade and I have been a huge admirer of his work. He specialises in reverse gilded glass sign making, typographic murals and traditional sign-writing.
Ikko Tanaka (田中一光, 1930–2002) was a celebrated Japanese graphic designer. His client list included Mazda, Hanae Mori and Issey Miyake, Expo '85 in Tsukuba, World City Expo Tokyo '96, and the Victoria and Albert Museum.