Content includes:
The Old Way is not good enough
Correct Style.” By Steen Eiler Rasmussen
Four Million Potential Customers
Survey of Catalogues, Brochures, Press Ads., and Packaging for Sports Goods
Window Displays
Suggestions for improved designs in the Sports Goods trade
Packaging Golf Balls. By de Holden Stone
Photographs for a Brochure. By Studio Nurnberg for Fortnum & Mason Ltd.
Exhibition Stands. By Katharine Pearce
Window Displays for the Retailer. By Greenly’s Display
Battle of the Giants
Will British Retailers accept Honesty Code ?
Poster by L. Muntane to advertise the town of Montserrat
Design by J. Freeman of the Bradford College of Arts and Crafts for ” Kia-Ora.”

From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
Book Reviews & Press Releases, Corporate Identity & Branding
In the late 1960s, IBM was one of the world’s pre-eminent corporations, employing over 250,000 people in 100 countries. While Paul Rand’s creative genius has been well documented, the work of the IBM staff designers who executed his intent outlined in the IBM Design Guide has often gone unnoticed.
Read Article
Design & Politics, Design Archive Feature, Members Only Content, Movements, Regional Histories
The 1960s was an era characterised by political, social, and cultural shifts. The counterculture movement emerged as a response to the perceived failures of the mainstream establishment, sparking a wave of activism and alternative ideologies. And with these an array of printed matter. Counterculture publications, often referred to as the "underground press," became powerful platforms for dissent, expression, and the exploration of new ideas.
Read Article
Design Archive Feature, Members Only Content
Westvaco Inspirations was founded in 1925 by the West Virginia Pulp and Paper Company. Bradbury Thompson’s produced approximately sixty issues, experimenting with typography, photography, and illustrations.
Read Article