Content includes:
The Advertising Agency and what it should provide.
Its Working. By W. W. J. Studd, Promotion Manager of Illustrated Newspapers Ltd.
Brighter ” Packs.” An article by Charles Rosner on Hungarian Packing Art
Exit Wax. A note on the new creations of Messrs. Siegel of Paris
The Detroit Exhibition of Advertising Art. Described by Norman H. Chase
Experiments in the Advertising film. By Oswell Blakeston
I.-Photographing Ideas
2.-The Advertising Talkie
Masters of the Poster. I.-Toulouse-Lautrec. By Stanley Rowland, M.A.
The Publicity of “La Grande Maison de Blanc.” By Marcel Valotaire
World Ideas in Advertising
An Important Book on Advertising
Two Hungarian Pack Lids
Bogelund. Danish Poster for County Council Schools Tournament 69
Toulouse-Lautrec. Poster. Troupe de Mlle. Eglantine
H. A. Budd. Underground Poster