Commercial Art Vol 11, No 61, July 1931

Information

Content includes:
The Camera comes into its own. By G. H. Saxon Mills
Is Color Photography Commercial ? By Collingburn
Photography and the Booklet. By Harold Curwen
Photographic Stunts in Advertising. By David Charles
Essentials of Commercial Photography. By Bert Clark Thayer
Photography in the Shop Window
A Straight Talk to Printers. From an address by Tom Purvis to the Federation of Master Printers
That’s Advertising that is ! ! The Shell-Mex Exhibition of Advertising at the New Burlington Galleries
Colour Photograph by Collingburn
“Gloves” – a page from a Type Booklet produced by Ludwig & Mayer
Press Advertisement for Craven “A”
“Stonehenge.” Poster by E. McKnight Kauffer for Shell-Mex

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Commercial Art Vol 11, No 61, July 1931
Commercial Art Vol 11, No 61, July 1931
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The background of Kamekura's mark designs is his boldness in eliminating all the waste, combining simplification derived from Japanese traditional family crests and Western intellectual mechanics of formation with a sharp modern sense of composition.