Corporate Identity: Making business strategy visible through design, Thames & Hudson, 1989

‘An exploration of how big business manages to keep itself in the public eye. It shows: how identity is crucial to market share; how it plays a central role in expansion and diversification; and how it is vital to both effective recruitment and a flourishing corporate culture.’

Details

  • Format Book
  • Year 1989
  • Client/Publisher Thames & Hudson
  • Size 230mm x 260mm

Linked Information

Corporate Identity: Making business strategy visible through design, Thames & Hudson, 1989
Corporate Identity: Making business strategy visible through design, Thames & Hudson, 1989
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