Trade journal for the graphics and paper processing industry
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
Unit Editions launches Fred Troller Design on Volume – the first comprehensive survey of the work of a pioneering designer who brought Swiss modernism to America in the 1960s, via influential projects for clients including IBM, American Airlines and Geigy.
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Advertising Design, Design Archive Feature, Members Only Content
The graphic designer had to create a series of ads whose new publicity effects were to confirm or accentuate the already existing • image • of the paper. In this case, the planning was not based on a would-be psychological analysis of the reading public.
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Last month (March 2022), I spoke to over fifty Graphic Design undergraduates about the archive and my passion for design history, after which the students had full access to items in the collection and participated in discourse amongst their peers and lecturers. As part of their critical studies unit, the students will be producing essays and content related to the impact, history and aesthetics of selected artefacts.
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