CONTENTS
ART IN ADVERTISING
Typesetting: Dr. HANS SACHS, Berlin-Nikolassee
Official Graphics by the Reich Art Curator Dr. Edwin Redslob, Berlin.
Administrative “Art” by Karlernst Knaiz, Berlin
Document Graphics by Dr. W. F. Schubert, Berlin.
Period Style and Poster Style
Purchased essay from the V.d.P. anniversary competition. by Karl Heinz Clasen, Düsseldorf
Jules Chéret, Paris. On his 85th birthday by Fritz Hellwag, Berlin. With 20 illustrations, some in color 289
THE CULTURE OF ADVERTISING
Editor: HERMANN BEHRMANN, Leipzig
Ironic Advertising
Prize-winning essay from the V.d.P. anniversary competition by Willi Wolfradt, Freiburg im Breisgau
New possibilities in advertising by Hermann Behrmann, Leipzig
Trade press and advertising by Civil Engineer L. M. Cohn, Berlin-Friedenau
REVIEWS AND REPORTS
Advertising Books
Reviewed by Hermann Behrmann, Leipzig
Reviewed by Dr. F. R. Uebe, Münster Political Drawings by Franz Masereels
France and Us
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
Corporate Identity & Branding, Design Archive Feature, Members Only Content, Regional Histories
KLM's brand evolution by Henrion Design Associates. Founded in 1919, KLM is the world's oldest operating airline. In 1961, Henrion Design Associates redesigned the iconic brand, overcoming challenges of standardisation and outdated aesthetics.
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Designer Profiles, Members Only Content, Movements
April Greiman is known for her experimental approach to graphic design, her role in the development of Californian New Wave and being one of the first designers to fully embrace the computer in her work.
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Advertising Design, Design Archive Feature, Members Only Content, Regional Histories
One of my standout collected pieces is Erberto Carboni’s Crociere 1937 “Italia” Brochure, created for the Societa di Navigazione’s 1937 cruise schedule.
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