CONTENTS
ART IN ADVERTISING
Editor-in-Chief: Dr. HANS SACHS, Berlin-Nikolassee
Paul Scheurich. By Privy Councillor Dr. Peter Jessen. With 40 partly colored illustrations and 7 colored supplements
“The New Poster.” By Dr. F. Rudolf Uebe.
Reply to the preceding article. By Hanns Kropf.
Nature Studies of the Advertising Artist. By Prof. Oscar Schwindrazheim.
Pioneers of German Poster Art
Bruno Paul. By Dr. Richard Heßberg. With 6 illustrations and 2 color supplements
Franz Stuck. By Alexander Hellmeyer. With 6 illustrations and one color supplement
The Beauty Value of Postage Stamps. By Prof. Dr. Gustav
Albert Schaefer. By Konrad Gubalke. With 8 illustrations, some in color
Artistic War Emergency Money. By Hermine C. Schützinger. With 18 illustrations and 4 color supplements
Frank Brangwyn’s War Posters. By Dr. W. Kurth.
From Other Papers. By Ernst Collin.
The Berlin Poster Year 1918. By Heinrich Inheim
THE CULTURE OF ADVERTISING
Editor: HERMANN RECKENDORF, Berlin-Wilmersdorf
From Advertising to Creation. By Dr. Alfred Heller.
The Psychology of Advertising on an Experimental Basis, Its Tasks and Its Methods. By Dr. Walter Moede.
The Advertising Work of the 9th War Loan, By Hermann Reckendorf. With 5 Pictures and 8 Colored Pages.
Paper Shortage – Paper Waste. By Erich Lauenburger.