SPECIAL TYPOGRAPHIC ISSUE
CONTENTS
ART IN ADVERTISING
Editor-in-Chief: Dr. HANS SACHS, Berlin-Nikolassee
Alfons Niemann. By District Architect Gustav Wolf. With 23 illustrations.
Types and Typography in the Service of Advertising Art. By Albert Windisch. With 5 supplements.
Job Printing. By A. G. Hoffmann. With 11 illustrations.
On Jo Steiner’s Posters. Josef Holzinger, Berlin. With 5 illustrations and 16 color supplements.
The Need for and Possibilities of Monumental Poster Art. Award-winning competition entry by Alfons Woelfle, Gmund am Tegernsee.
Copyright in Posters. Purchased competition entry by Dr. Ernst Eckstein, Wilmersdorf.
Competition Flood. By Reg.-Baumstr. Hans Meyer.
Award-winning designs for postage stamps commemorating the National Assembly.
The Pfaff Company’s Certificate Competition. By Prof. Oscar Schwindrazheim. With 8 illustrations.
Stop Plagiarism! By Reg.-Baumstr. Hans Meyer. With 8 illustrations.
The V. d. P. Competition for Essay Writing.
THE CULTURE OF ADVERTISING
Editor: HERMANN RECKENDORF, Berlin-Wilmersdorf
The Artist in the Political Service of the Daily Newspaper. Award-winning competition entry by Wilhelm Michel. With 4 illustrations.
The Design of Effective Advertisements. By Dr. Alfred Heller
The Long-Distance Effect of Words in Advertising. By Schmidt-Karlo
On the Offering of Branded Goods. By Hermann Reckendorf
The Shopfront. By Dipl.-Ing. Max Kuttner. With 6 illustrations.
The Economic Significance of Advertising. By Ernst Collin
On the History of the Billboard Column. By Franz M. Feldhaus. With 9 illustrations
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
Design Archive Feature, Illustration, Members Only Content, Poster Design
In 1949, the Bund Deutscher Gebrauchsgraphiker held the first Die besten Plakate des Jahres competition to showcase top German poster design. Hanns Lohrer was one of eight award winners. Designs scanned from Gebrauchsgraphik, 01, 1951.
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Design Archive Feature, Designer Profiles, Members Only Content
Bob Salpeter was trained by Paul Rand at IBM and educated in New York, at the School of Visual Arts and the School of Industrial Art. Salpeter went on to build an extensive and impressive career working with clients such as the American Museum of Natural History, the World Golf Hall of Fame, the American Cancer Society, Scott Printing and IBM.
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Design Archive Feature, Magazines & Publishing, Members Only Content
The dedication of Gebrauchsgraphiks editors and publishers significantly influenced the spread and impact of graphic design, documenting countless designers who might otherwise have been forgotten over the last century since its first issue hit newsstands. Design magazines play a crucial role in supporting the design profession and remain vital resources for designers and historians alike.
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