CONTENTS
ART IN ADVERTISING
Editor-in-Chief: Dr. HANS SACHS, Berlin-Nikolassee
Adolf Uzarski – By Prof. Dr. Karl Koetschau, Düsseldorf. With 21 illustrations and 14 color inserts
Psychology and Advertising Art. Award-winning competition entry by Dr. Erich Klein, Allenstein, Upper Pr.
The Book Cover as a Poster
Award-winning competition entry by Ernst Carl Bauer, Berlin. With 13 illustrations, some in color, and 18 color inserts
Prerequisites for the Artistic Effect of Postage Stamps. By Paul Gangolf, Berlin.
The Good Poster: A Natural Phenomenon. Competition entry by Karl Rapp, Augsburg
The German Air Transport Company Competition By Hans Meyer, Berlin. With 26 illustrations
Pioneers of German Poster Art VI: Hans
Unger. By Prof. H. W. Singer, Dresden. With 6 illustrations and 2 color supplements.
THE CULTURE OF ADVERTISING
Editor: HERMANN RECKENDORF, Berlin-Wilmersdorf
The Poster in Economic Light by Dr. Hildegard Sachs, Berlin
Advertising in Socialism By Prof. Dr. J. Jastrow, Berlin
Advertising in the Socialized State By Hermann Th. Drege, Berlin-Friedenau
The Poster in the Cityscape
Purchased competition entry from government architect
L. Damm, Hanover
Can Advertising Art Be Taught? By Fritz Gordon, Berlin-Friedenau
Legal Issues of Graphic Design By Attorney Dr. Ernst Jacobsohn, Berlin
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
Design Archive Feature, Members Only Content, Regional Histories, Typography & Type Design
50 examples of Czech typography from Typografia Vol. XIX (1908). Czech commercial printing at the crossroads of Art Nouveau and early modernism, with work by Otokar Císař, Method Kaláb, and Mořic Novotný.
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Design Archive Feature, Designer Profiles, Members Only Content, Regional Histories
Tadashi Ohashi was at the forefront of Japan's postwar design movement, with his illustrations widely celebrated. In 1952, he became the chief designer for Meiji Seika Confectionery, producing some of his most renowned work.
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Corporate Identity & Branding, Design Archive Feature, Members Only Content, Regional Histories
Many designers played an important role in IBM's graphic identity and implementation including Arthur Boden, Clarence Lee, Charles Keddie and Mary Beresford.
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