CONTENTS
ART IN ADVERTISING
Editor-in-Chief: Dr. HANS SACHS, Berlin-Nikolassee
Lucian Zabel by Dr. W. F. Schubert, Berlin. With 20 illustrations, some in color, and 2 color inserts.
Contemporary German Typographers
II. Georg Belwe by Professor Dr. Julius Zeitler, Leipzig. With 27 illustrations and 2 color inserts
Artists and Clients by Ulrich Berner, Leipzig.
Association Printed Materials by Richard Braungart, Munich. With 15 illustrations and 11 color inserts
Association Emblems and Occasional Emblems by Hermann Behrmann, Leipzig. With 8 illustrations.
The Germania Stamp Once Again by Vice Postmaster Karl Stahlbusch, Berlin
THE CULTURE OF ADVERTISING
Editor: HERMANN BEHRMANN, Leipzig
Beautiful Form as an Advertising Medium by Privy Councillor Dr.-Ing. Herm. Muthesius, Berlin-Nikolassee
Graphic Design at the Leipzig Spring Fair 1921 by Hans Meyer, Berlin.
The Leipzig Design and Model Fair by Erich Gruner, Leipzig
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
Advertising Design, Design Archive Feature, Members Only Content
Oskar Reiner advertisements for Opel distinguish themselves by clarity and visually appealing conception.
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Advertising Design, Design Archive Feature, Members Only Content
Bäumer gave the company a unique brand image amplifying its graphical image after a time of post-war economic recovery. This style of advertising composition can be seen across many 1960s campaigns, especially from other German designers such as Anton Stankowski.
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Corporate Identity & Branding, Design Archive Feature
Systematic Surface Design eliminating the hindrance of searching for strategies and starting points, allowing designers to quickly find optimal solutions.
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