Content includes:
KURT WEIDEMANN Object lesson – a future for letterpress
WILHELM BRETAG Competition between printing processes
ARNOLD HARTMANN Letters with sanserif characteristics
DIETER BREUER Why so many book sizes?
DR. WERNER P. HEYD Interpunctuation VIII (footnotes)
J. A. GEISSL Abbreviations and how to make them in German and other languages, part II
ROLF-DIETER GRONWALD – TTS efficiency today
HEINZ H. SCHMIEDT The complete book factory – part II
PETER KASPER Nomograms to calculate exposure in process photography
A checklist of electric trucks for inter-departmental mechanical handling in the graphic arts factory
ROLF ATE Information assists production
KONRAD TANNERT Running headlines
Practical hints Home-made Astrafoil blocks
Transfer printing for lino cuts
Design procedure
Smearfree sheet delivery
THE SPECIAL SUPPLÉMENTS
Individually designed advertisements
The small Bauer guide to astrology
Stempel Optima type
BIERING-NUMBERGER: printing for hotels and restaurants
Reproduction inset: Engraved blocks
Advertising Design, Design Archive Feature, Members Only Content
Volkswagen commissioned a fantastic range of graphic designers, including Wolf Zimmermann, Hans Looser and Michael Engelmann. The designers amplified the brand image of Volkswagen with strikingly modern designs.
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I have long been a fan of Counter-Print, as a student, I would order their newsprint publications, peruse their Flickr albums and now, over a decade later I still buy their latest releases and their site provides our staff with great giftse throughout the year. I interviewed one of the founders, Jon Dowling to find out more about setting up Counter-Print, their favourite books and which publishers inspire them.
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Advertising Design, Design Archive Feature, Members Only Content
Bäumer gave the company a unique brand image amplifying its graphical image after a time of post-war economic recovery. This style of advertising composition can be seen across many 1960s campaigns, especially from other German designers such as Anton Stankowski.
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