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Der Druckspiegel, 04, April 1964. Designed by Kurt Weidemann
Der Druckspiegel, 04, April 1964. Designed by Kurt Weidemann
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From the design archive:
From the design archive:
From the design archive:
From the design archive:
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Ezio Bonini's work for "Società del Linoleum" in Milan, showcasing advertisements designed for various Italian newspapers aimed at expanding the linoleum market

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As part of an ongoing series showcasing Swiss poster designs from the 1950s and 1960s, this article features 1961 poster entries of Die besten Plakate des Jahres (The Best Posters of the Year) 1961. Originating in 1941, Die besten Plakate des Jahres initially served as a platform for the evaluation and showcase of Swiss posters.
"Talking about myself as a designer is something that requires a powerful dialogue with my life experiences. In a radical way, I apply an exercise in which design forms become projections of life, extensions of meaning that constantly involve senses."
In minor printed matter we constantly meet the new typography, but it is relatively rare to find posters designed on the new lines. And yet poster-designing is a field where new typographical methods might be employed with great effect.