Editor: Wolfgang Schmittel
(Preface) This book presents six internationally recognised design concepts which are successful in practice. an abundance of topical illustrative material indicates how these concepts were realised from designing the product up to the communication. Points in common, as well as differences in the design philosophy of thee firms, are clearly seen in this comparison. It is an objective of well-founded informative aid for all those occupied with design and interested in the world-wide discussion on the significance and responsibility of industrial design.