Design, Council of Industrial Design, 124, April 1959

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Design, Council of Industrial Design, 124, April 1959. Cover design by Ken Garland
Design, Council of Industrial Design, 124, April 1959. Cover design by Ken Garland

 

Design, Council of Industrial Design, 124, April 1959. Back Page advertisment by Alan Fletcher
Design, Council of Industrial Design, 124, April 1959. Back Page advertisement by Alan Fletcher
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Bäumer gave the company a unique brand image amplifying its graphical image after a time of post-war economic recovery. This style of advertising composition can be seen across many 1960s campaigns, especially from other German designers such as Anton Stankowski.
A new interpretation of the work of Bramante, suggesting an agenda for contemporary architectural practice.
Oskar Reiner advertisements for Opel distinguish themselves by clarity and visually appealing conception.

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The advertising agency played a crucial role in shaping consumer culture by acting as a bridge between businesses and the media and was stated to have started in the mid-19th century.