Design, Council of Industrial Design, 215, November 1966

Information

Content includes:
How to buy and sell a design service
Glass: an industry survey by Michael Kitt
John Bolton – at the head of professional management
Twelve nations at Ljubljana
Designers on the pay-roll 1 by Corin Hughes- Stanton
Designers on the pay-roll 2 by E. Glyn Price
In quest of the perfect desk
Products, interiors, events, ideas

Details

Linked Information

Design, Council of Industrial Design, 215, November 1966
Design, Council of Industrial Design, 215, November 1966
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles

Members Content

A total of 24 posters were created for the campaign during 1964, using the arrow symbol as a key features, representing power, motion and speed. The handmade lithographs use up to 19 colours, which were individually printed at large scale. The posters also utilise the brand colours red and yellow from Shells corporate identity.
House style can give identity to the diverse products or activities of a firm. It stimulates loyalty, helps to reduce costs, and has advertising value.

Members Content

Bäumer gave the company a unique brand image amplifying its graphical image after a time of post-war economic recovery. This style of advertising composition can be seen across many 1960s campaigns, especially from other German designers such as Anton Stankowski.

Members Content

I first came across Kens work in the Unit Edition’s superb monograph, Structure and Substance, published in 2012. Although I had owned a few of the British industrial design magazines, Design, for a few years before, in which Ken had designed numerous covers for.