Alan Fletcher - British Graphic Designer

Design, Council of Industrial Design, 234, June 1968

Information

Content includes:
Design to win export markets by Sir Derek Pritchard
Design for export by John Heyes
Geared for export: three case histories by James Dreaper, D-mac Cartographic Digitiser, Chubb Treasury doors and Cash Dispenser, Spearwell garden tools
Design for international markets by David Wainwright
Graphics for export by Alec Davis, Advertising abroad, Establishing an international identity, Packaging
Moving the goods by Bill Gunston
Design as an invisible earning by Michael Webb
Building an image abroad by Michael Manser, Showroom in Geneva and Bank in Buenos Aires
Projects and developments
Products, interiors, events, ideas
Obituary : The Hon Josiah Wedgwood; Dr Sigfried Giedion

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Linked Information

Design, Council of Industrial Design, 234, June 1968. Cover design by Crosby/Fletcher/Forbes
Design, Council of Industrial Design, 234, June 1968. Cover design by Crosby/Fletcher/Forbes
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As a chemist, I have an obligation to be curious – I grab a stack of our chemical journals and start with the advertising section. I start it, the walk through the sand. I don’t want to deny some oases. But soon I’m bored and tired.

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Before setting up Ken Garland & Associates in Camden, London, Ken was art editor of Design magazine in 1956. The magazine was published by the Council of Industrial Design, which was set up in 1944 with the prime focus of supporting Britains economic recovery.

Members Content

The dedication of Gebrauchsgraphiks editors and publishers significantly influenced the spread and impact of graphic design, documenting countless designers who might otherwise have been forgotten over the last century since its first issue hit newsstands. Design magazines play a crucial role in supporting the design profession and remain vital resources for designers and historians alike.
From time to time members of the Graphic Design History group and others have asked for a number of recommendations for books related to design history, theory and specific areas of graphic design. This is the first of a series of articles from educators, designers and archivists featuring book recommendations and resources.