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Graphic Design History from Design Reviewed
Alan FletcherColin Forbes

Design, Council of Industrial Design, 234, June 1968

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Content includes:
Design to win export markets by Sir Derek Pritchard
Design for export by John Heyes
Geared for export: three case histories by James Dreaper, D-mac Cartographic Digitiser, Chubb Treasury doors and Cash Dispenser, Spearwell garden tools
Design for international markets by David Wainwright
Graphics for export by Alec Davis, Advertising abroad, Establishing an international identity, Packaging
Moving the goods by Bill Gunston
Design as an invisible earning by Michael Webb
Building an image abroad by Michael Manser, Showroom in Geneva and Bank in Buenos Aires
Projects and developments
Products, interiors, events, ideas
Obituary : The Hon Josiah Wedgwood; Dr Sigfried Giedion

Details

  • Designer/s Crosby/Fletcher/Forbes
  • Year 1968
  • Client/Publisher Council of Industrial Design
  • Size 210mm x 300mm
Crosby/Fletcher/Forbes
Alan Fletcher was born in Kenya and studied at the Central School of Arts & Crafts, continuing at the Royal College of Art and Design of Yale University. He was a designer for Fortune, in New York, in 1958 and joined Forbes and Gill in 1962 (the Fletcher/Forbes/Gill studio became Crosby/Fletcher/Forbes between 1965 and 1972). He was also a founding partner of Pentagram in 1972. The British Modernism section captures the movement he helped shape, while the United Kingdom archive reflects the broader design culture he worked within for much of his career. Browse the 1960s and 1970s decade pages to find work from the height of his influence.
Colin Forbes was born in London in 1928 and studied at Sir Anthony Browne's College in Brentwood and trained professionally and artistically at the Central School of Arts & Crafts,. Forbes completed his apprenticeship as a design assistant to Herbert Spencer in 1952 and four years later he was art director of Stuart Advertising in London. In 1961, he joined Fletcher/Forbes/Gill up to Pentagram in 1972. Explore related designers including Alan Fletcher, Bob Gill, and Pentagram. See also British Modernism and Rise of Corporate Identity.
Crosby/Fletcher/Forbes was a British design partnership known for influential postwar British graphic design work across publishing, advertising, and corporate identity. Explore related designers including Alan Fletcher, Colin Forbes, and Theo Crosby. See also Pentagram and British Modernism.
Theo Crosby was a designer, architect, sculptor and writer. He was born in 1925 and from 1953-62 he was the Technical Editor of Architectural Design and from 1973-1994 he was a founding partner of Pentagram Design. Explore related designers including Alan Fletcher and Colin Forbes. See also Pentagram and British Modernism.
Design (Council of Industrial Design)
Design was published by the Council of Industrial Design from the 1940s until the 1990s. It covers design policy, exhibitions, and products.

Linked Information

Design, Council of Industrial Design, 234, June 1968. Cover design by Crosby/Fletcher/Forbes
Design, Council of Industrial Design, 234, June 1968. Cover design by Crosby/Fletcher/Forbes
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