Editors: Shigeru Watano, Yachiyo Matsuzaki
Content includes:
・Why is Dutch design so special? / Shigeru Watano, Yachiyo Matsuzaki
・Design Policy in the Netherlands / Matty J. Veltkamp
・Dichotomy of graphic design
・Interview with France de la Haye / Paul Hefting
・The Realistic Dutchman / Linda M.J. Kaiser
Case studies:
・Dutch Railway. The face of a train / Yale Janssen
・Dutch Bank. Dutch business card / A.G. Floatoff
・Ministry of Finance. Dutch coins that are revolutionary but have a wonderful concept / Jacob H. Weda
・PTT Netherlands. Changing forms Design activities in PTT Netherlands / Paul Hefting
・Ministry of the Interior. Developing a CI Plan / Tick Howert
・Ministry of Flood Control. Dutch arterial road design and road architectural style / Han de Vrede
・Open University. Open University: University Education by Correspondence / Genevieve Waltman
・Fleboland Province. Flavoland CI Plan Regional Identity / Jub Slink
・Amsterdam City Transport Authority. Functional and easy-to-identify design for passengers Design by Amsterdam City Transport / H.F.L. Wals; Henny van den Berg; Aart Baumester
・Ministry of Education and Science. Visual identity of the Dutch Ministry of Education and Science / Ato Maassen. CI plan of the Dutch Ministry of Education and Science / Jelle van der Toren Freihof; Lieshout, France (Total Design). Design work within the framework of CI planning / Wim Saert
・Ministry of Economy. CI Plan of the Dutch Ministry of Economy / B.J. Klerk
・Schiphol Amsterdam International Airport. Schiphol Airport Sign / J.D. Bouckelman
・Dutch newspaper design. Dutch newspaper design / Will van Sambeek
・KLM Royal Dutch Airlines. A good, consistent CI plan is proof of quality / Hugo Barth
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
Advertising Design, Design Archive Feature, Members Only Content, Regional Histories
Advertising matter from post-World War II Britain for British Aluminium Company. Designs by Abram Games, Tom Eckersley, FHK Henrion, Pat Keely, and James Hart, who collectively crafted over 100 four-color and 300 black-and-white advertisements.
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Corporate Identity & Branding, Design Archive Feature, Members Only Content, Regional Histories
Many designers played an important role in IBM's graphic identity and implementation including Arthur Boden, Clarence Lee, Charles Keddie and Mary Beresford.
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Advertising Design, Regional Histories
The first American university to accept graphic designers as members of the faculty was the Massachusetts Institute of Technology, called M. I. T, for short. The work created by the design group reflects the high level of instruction, the realistic setting of the training and the progressive philosophy of this institute.
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