Editors: Shigeru Watano, Yachiyo Matsuzaki

Content includes:
・Why is Dutch design so special? / Shigeru Watano, Yachiyo Matsuzaki
・Design Policy in the Netherlands / Matty J. Veltkamp
・Dichotomy of graphic design
・Interview with France de la Haye / Paul Hefting
・The Realistic Dutchman / Linda M.J. Kaiser

Case studies:
・Dutch Railway. The face of a train / Yale Janssen
・Dutch Bank. Dutch business card / A.G. Floatoff
・Ministry of Finance. Dutch coins that are revolutionary but have a wonderful concept / Jacob H. Weda
・PTT Netherlands. Changing forms Design activities in PTT Netherlands / Paul Hefting
・Ministry of the Interior. Developing a CI Plan / Tick Howert
・Ministry of Flood Control. Dutch arterial road design and road architectural style / Han de Vrede
・Open University. Open University: University Education by Correspondence / Genevieve Waltman
・Fleboland Province. Flavoland CI Plan Regional Identity / Jub Slink
・Amsterdam City Transport Authority. Functional and easy-to-identify design for passengers Design by Amsterdam City Transport / H.F.L. Wals; Henny van den Berg; Aart Baumester
・Ministry of Education and Science. Visual identity of the Dutch Ministry of Education and Science / Ato Maassen. CI plan of the Dutch Ministry of Education and Science / Jelle van der Toren Freihof; Lieshout, France (Total Design). Design work within the framework of CI planning / Wim Saert
・Ministry of Economy. CI Plan of the Dutch Ministry of Economy / B.J. Klerk
・Schiphol Amsterdam International Airport. Schiphol Airport Sign / J.D. Bouckelman
・Dutch newspaper design. Dutch newspaper design / Will van Sambeek
・KLM Royal Dutch Airlines. A good, consistent CI plan is proof of quality / Hugo Barth