English: Art in Industry and Commerce
Focused on the application of art to mass production, branding, advertising, and commerce, this yearbook examines how design could improve the quality and competitiveness of German goods.
It reflects the Werkbund’s increasing engagement with graphic design, typography, packaging, and corporate identity, and is especially relevant to the history of modern commercial design.
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
Advertising Design, Design Archive Feature, Members Only Content, Regional Histories
Franco Grignani’s ability to push design boundaries with his clients is a testament to his artistic eye and talent. His work on Bellezza d’Italia remains a fantastic example of how design can elevate and transform pharma goods.
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Design Archive Feature, Members Only Content, Poster Design, Regional Histories
The Paris Poster Hoardings of 1938. Posters gleam forth accentuating the melody of this city as they direct the eye to articles of everyday use and above all to people who are the talk of the hour.
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Corporate Identity & Branding, Design Archive Feature, Members Only Content, Regional Histories, Studios & Collectives
The identity manual consisted of 130 pages of information and brand usage with Arie J. Geurts heading up the project as design director, (who later headed up his own design studio in Los Angeles). The identity uses minimal colour and focuses on a consistent brand blue in all communications.
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