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Lucian Bernhard

Die Reklame, Leipzig Advertising Fair Special Issue, February 1925

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Die Reklame, February 1925, journal of the Verband Deutscher Reklamefachleute (Association of German Advertising Professionals). Cover design by Bernhard Rosen, published by Verlag Francken & Lang, Berlin.

Details

  • Format Magazine / Periodical / Journal
  • Designer/s Lucian Bernhard & Fritz Rosen
  • Year 1925
  • Client/Publisher Verlag Francken & Lang, Berlin
  • Size 235mm x 305mm
Lucian Bernhard & Fritz Rosen
Lucian Bernhard was a designer of posters, trade marks, packages, emblems and printing ornaments and later type design. In 1920, he was appointed the first Professor of Poster Design at the then Royal Academy in Berlin. He co-operated with Dr. Hans Sachs in establishing the German magazine Das Plakat, later, Gebrauchsgraphik. In addition, he has thirty-six typefaces to his credit, among which are Bernhard-Antiqua, Fraktur, Cursiv, Schönschrift, Gothic, Fashion and Tango. Explore related designers including Ludwig Hohlwein and Julius Klinger. See also Sachplakat and 1910s graphic design history.
Die Reklame
Die Reklame was one of the main German advertising trade journals of the Weimar period, sitting alongside titles like Gebrauchsgraphik and Das Plakat, but oriented specifically toward the advertising profession.

Linked Information

Die Reklame, Leipzig Advertising Fair Special Issue, February 1925. Cover by Bernhard Rosen
Die Reklame, Leipzig Advertising Fair Special Issue, February 1925. Cover by Bernhard Rosen
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