Design Archive Feature, Advertising Design, Members Only Content

Advertising that Sticks. Examples of 1950s Chewing Gum Advertising

Advances in production and 1950s chewing gum marketing. From Wrigley's iconic "Spearman" ads to Hiroshi Ohchi's designs for Harris Chewing Gum.

Advertising Design, Design Archive Feature, Members Only Content

• Germany
• Mid Century Modernism

Advertising 16mm Film. The work of Günter Heil

Little is known about the designer Günther Heil. he established his graphic studio in Berlin and designed many advertisements for 8mm and 16mm film distributor Bruno Schmidt in the 1960s. These were created in the same era as the film distributor Atlas Films was sending films to art-house theatres and were hiring designers Hans Hillmann, Hans Michel, Günther Kieser, Wolfgang Schmidt and Karl Oskar Blase.

Corporate Identity & Branding, Design Archive Feature

• Rise of Corporate Identity

House Style – Why it important? by Alec Davis

House style can give identity to the diverse products or activities of a firm. It stimulates loyalty, helps to reduce costs, and has advertising value.