Die Reklame (issue Nr. 19, 1. Oktoberheft/first October issue, 1929) — the journal of the Deutscher Reklame-Verband e.V. (German Advertising Association, also referencing the Verband Deutscher Reklamefachleute e.V., the professional advertisers’ association). Published by Verlag Francken & Lang GmbH, Berlin W30.
Content includes:
Advertising through customer service. An important chapter of customer acquisition. By Eugen Sabel
The advertising manager in the insurance industry. By Dipl.-Volkswirt Erik Schülke
The equality of men and women in advertising. By Dr. K. Kurtzig
For the copywriter. By Werner Suhr
London picture sheets. By Dr. Charles Theodore Haanen
French posters of today. By Walter Schwarz
On the Tax Liability of Advertising Professionals. By Syndic A. Ebner
On the History of English Advertising, in Particular English Newspaper Advertising. Julius Steiner (Conclusion)
The Advertising Seminar of the Leipzig School of Commerce in London and Paris. By Dipl. Kfm. G. Schiermeyer
World Trademark and World Trademark Law. By Syndic A. Ebner
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
A review of the memorial exhibition of Edward McKnight Kauffer at the Victoria and Albert Museum in 1955 by F.H.K. Hernion
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Why Graphic Culture Matters is a compilation of 46 thought-provoking essays by renowned design critic Rick Poynor, delving into the realms of art, design, and visual communication.
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Design Archive Feature, Members Only Content, Poster Design, Regional Histories, Studios & Collectives
Ian McLaren and Ken Briggs produced exceptional work for a range of clients in the arts and culture sector. Their client included CND (Campaign for Nuclear Disarmament), The National Theatre and the Arts Council.
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