Die Reklame (issue Nr. 19, 1. Oktoberheft/first October issue, 1929) — the journal of the Deutscher Reklame-Verband e.V. (German Advertising Association, also referencing the Verband Deutscher Reklamefachleute e.V., the professional advertisers’ association). Published by Verlag Francken & Lang GmbH, Berlin W30.
Content includes:
Advertising through customer service. An important chapter of customer acquisition. By Eugen Sabel
The advertising manager in the insurance industry. By Dipl.-Volkswirt Erik Schülke
The equality of men and women in advertising. By Dr. K. Kurtzig
For the copywriter. By Werner Suhr
London picture sheets. By Dr. Charles Theodore Haanen
French posters of today. By Walter Schwarz
On the Tax Liability of Advertising Professionals. By Syndic A. Ebner
On the History of English Advertising, in Particular English Newspaper Advertising. Julius Steiner (Conclusion)
The Advertising Seminar of the Leipzig School of Commerce in London and Paris. By Dipl. Kfm. G. Schiermeyer
World Trademark and World Trademark Law. By Syndic A. Ebner
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
Advertising Design, Design Archive Feature, Members Only Content, Regional Histories
Franco Grignani (1908-1999) was one of the twentieth century’s most important Italian graphic designers. Scanning the inner pages of Gebrauchsgraphik 04, 1962, I have managed to collate a selection of the advertisements created in the 1950s and early 1960s, showcasing his groundbreaking design work.
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Design Archive Feature, Members Only Content
Erik Nitsche's notable book series, the New Illustrated Library of Science and Invention comprised twelve volumes and they are a fantastic example of how to design a perfect non-fiction book!
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How design can transcend the logics, structures, and subjectivities of capitalism: a framework, theoretical grounding, and practical principles. A new book published by MIT Press written by Matthew Wizinsky.
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