Exhibition catalogue of DNP Graphic Design Archives Collection II “Ikko Tanaka Posters 1953–1979 Graphic Design”
Text: Kazumasa Nagai, Shoji Usuda
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
Corporate Identity & Branding, Design Archive Feature, Members Only Content, Typography & Type Design
Working alongside André Gürtler and Bruno Pfäffli, Adrian Frutiger designed many logo designs. Here is a selection of the designs which were featured in Der Druckspiegel, December 1961. I have also translated and rewritten the descriptions to provide more depth.
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Book Reviews & Press Releases, Corporate Identity & Branding
In the late 1960s, IBM was one of the world’s pre-eminent corporations, employing over 250,000 people in 100 countries. While Paul Rand’s creative genius has been well documented, the work of the IBM staff designers who executed his intent outlined in the IBM Design Guide has often gone unnoticed.
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Advertising Design, Design Archive Feature, Members Only Content, Studios & Collectives
The advertising has a certain contrast of hand-drawn and mechanical. Produced entirely in black, it reminds us that the absence of colour can be highly effective. Hans Michel and Günther Kieser's illustrations bring a sense of both playfulness and a stylistic approach to a corporate client.
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