Drukkersweekblad en Autolijn Kerstnummer 1932

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Drukkersweekblad en Autolijn Kerstnummer 1932. Cover design by Muratti
Drukkersweekblad en Autolijn Kerstnummer 1932. Cover design by Muratti

 

Drukkersweekblad en Autolijn Kerstnummer 1932. Cover design by Muratti
Drukkersweekblad en Autolijn Kerstnummer 1932. Cover design by Muratti
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I have always loved the design work created for Olivetti. The colourful midcentury designs by Italian designer Giovanni Pintori, the minimal typographic poster by Swiss designer Walter Ballmer and my personal favourite the 1959 poster for Olivetti designed by Herbert Bayer. I recently found out Triest Verlag released a new book, Visual identity and branding at Olivetti which contains further work by Xanti Schawinsky, Renato Zveteremich, Ettore Sottsass, Hans von Klier, Egidio Bonfante and Walter Ballmer.

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They were many other designs who played an important role in IBM's graphic identity and implementation. Some of the other designers included Arthur Boden, Clarence Lee, Charles Keddie and Mary Beresford.