Advertising Design, Design Archive Feature, Members Only Content

• Germany
• Mid Century Modernism

Abstract Publicity – Self-Advertisements of the Stuttgarter Nachrichten by Fritz Seitz, 1963

The graphic designer had to create a series of ads whose new publicity effects were to confirm or accentuate the already existing • image • of the paper. In this case, the planning was not based on a would-be psychological analysis of the reading public.

Book Reviews & Press Releases

Flexible Visual Systems By Dr. Martin Lorenz

Flexible Visual Systems is the design manual for contemporary visual identities. It teaches you a variety of approaches on how to design flexible systems, adjustable to any aesthetic or project in need of an identifiable visual language.

Design Archive Feature, Design Education, Movements

• Switzerland
• International Typographic Style (Swiss Style)

Swiss Design Principles Today

A short free-to-access feature on Swiss Design. The movement was influenced by Bauhaus and De Stijl, sought clarity and visual unity, making it a powerful force in global graphic design that remains influential today.