Dick Elffers - Dutch Designer and Illustrator

Drukkersweekblad en Autolijn Kerstnummer 1962 / 53, 1962

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Drukkersweekblad en Autolijn Kerstnummer 1962 / 53, 1962
Drukkersweekblad en Autolijn Kerstnummer 1962 / 53, 1962

 

Drukkersweekblad en Autolijn Kerstnummer 1962 / 53, 1962
Drukkersweekblad en Autolijn Kerstnummer 1962 / 53, 1962

 

Drukkersweekblad en Autolijn Kerstnummer 1962 / 53, 1962
Drukkersweekblad en Autolijn Kerstnummer 1962 / 53, 1962
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House style can give identity to the diverse products or activities of a firm. It stimulates loyalty, helps to reduce costs, and has advertising value.

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The designer is unstated on these postcards, which were designed during the mid to late 1970s, but these playful illustrations alongside what looks to be Frankfurter Bold definitely fit the criteria of friendliness and efficiency
I have always loved the design work created for Olivetti. The colourful midcentury designs by Italian designer Giovanni Pintori, the minimal typographic poster by Swiss designer Walter Ballmer and my personal favourite the 1959 poster for Olivetti designed by Herbert Bayer. I recently found out Triest Verlag released a new book, Visual identity and branding at Olivetti which contains further work by Xanti Schawinsky, Renato Zveteremich, Ettore Sottsass, Hans von Klier, Egidio Bonfante and Walter Ballmer.

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Japan's first foreign film venue, Shochikuza Theatre (1923) is an icon of Modernism. Its Art Deco-influenced advertising, showcased in the 1925 Shochikuza News magazine, offers a glimpse into Japans influences from the West.