‘E. McKnight Kauffer (American, 1890-1954) was a pioneering figure who transformed the field of graphic design between the wars. He drew upon the emerging visual languages of Cubism, Vorticism, and Surrealism to create a modern graphic style that shaped the development of commercial art. Through collaborations with his avant-garde peers in art, literature, and design, including the Bloomsbury Group, Marion Dorn, T.S. Eliot, Langston Hughes, Aldous Huxley, and Man Ray, Kauffer expanded the scope and impact of his field. This groundbreaking publication is the first to address the full range of Kauffer s career, from sophisticated designs for major clients including the London transport system, Random House, American Airlines, and Shell, as well as Allied propaganda posters during World War II to book covers, rugs, costumes, and stage sets.’
Explore related designers including Ashley Havinden and Tom Eckersley. See also British Modernism, British graphic design history, and Posters.
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
Advertising Design, Corporate Identity & Branding, Design Archive Feature, Regional Histories
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.
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I have known Rob for over a decade and I have been a huge admirer of his work. He specialises in reverse gilded glass sign making, typographic murals and traditional sign-writing.
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Advertising Design, Design Archive Feature, Members Only Content
Oskar Reiner advertisements for Opel distinguish themselves by clarity and visually appealing conception.
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