Een kwestie van verhoudingen, Meijer wormerveer, 1965

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Een kwestie van verhoudingen, Meijer wormerveer, 1965. Catalogue design by Jurriaan Schrofer
Een kwestie van verhoudingen, Meijer wormerveer, 1965. Catalogue design by Jurriaan Schrofer
1965 A matter of proportions catalogue designed by Dutch designer, Jurriaan Schrofer.
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The Utah State University (USU) houses a vast collection of Outdoor Recreation Catalogues and magazines, You can browse and search records of more than 8,000 catalogues and magazines from over 500 companies, including manufacturers like Lowe Alpine and Sierra Designs to retailers like Eastern Mountain Sports and REI.

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The designer is unstated on these postcards, which were designed during the mid to late 1970s, but these playful illustrations alongside what looks to be Frankfurter Bold definitely fit the criteria of friendliness and efficiency

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One of my standout collected pieces is Erberto Carboni’s Crociere 1937 “Italia” Brochure, created for the Societa di Navigazione’s 1937 cruise schedule.

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The dedication of Gebrauchsgraphiks editors and publishers significantly influenced the spread and impact of graphic design, documenting countless designers who might otherwise have been forgotten over the last century since its first issue hit newsstands. Design magazines play a crucial role in supporting the design profession and remain vital resources for designers and historians alike.