Experiment Bauhaus, Kupfergraben Verlagsgesellschaft, 1988

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Experiment Bauhaus, Kupfergraben Verlagsgesellschaft, 1988
Experiment Bauhaus, Kupfergraben Verlagsgesellschaft, 1988
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“They’ll never stand for that” and “It’s too modern” are, as George Plante aptly puts it, the restraintive thoughts which beset a commercial artist who tries to let himself go.

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Wolfgang Weingart's artistic design delved into the intricacies of Swiss typography, skillfully dissecting its elements while venturing into texture and type experimentation. His layered montages radiated dynamic kinetic energy, standing in stark contrast to the minimalist approach of his instructors, embracing a more maximalist aesthetic.
Oskar Reiner advertisements for Opel distinguish themselves by clarity and visually appealing conception.

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Perusing an issue of Der Druckspiegel from 1962, I found these fantastic examples of Swiss Design, produced for the University Ball at the University in St. Gallen, Switzerland, in 1961. The advertising matter included posters, newspaper advertisements, cinema slides, invitation cards and a booklet.