Eye, Issue 008, Autumn 1993

Information

Opinion:
Editorial Eye 08
This special issue of Eye examines how American graphic design has changed in recent years…
Changing of the guard
Design history by Steven Heller
American graphic design is divided. The once rebellious avant-garde has become the status quo, while the new guard shun their elders’ example and adhere to few of the old ‘isms’
Fits, starts and fads
Graphic design, Agenda, Ralph Caplan
Eras cannot be neatly sliced up according to decades or even generations. Graphic design keeps changing while somehow staying the same.
The (layered) vision thing
Design education, Graphic design, Mike Mills
If it has dotted lines, an arrow or two and it’s impossible to read, then it must be ‘postmodern’. Are we using the theory the way it was intended?
Features:
Reputations: Sheila Levrant de Bretteville by Ellen Lupton
‘Diversity and inclusiveness are our only hope. It is not possible to plaster everything over with clean elegance. Dirty architecture, fuzzy theory and dirty design must also be out there.’
Comics for damned intellectuals by Steven Heller
It is ten years since Françoise Mouly and Art Spiegelman impetuously founded Raw Books and Graphics. Since then, Raw, the couple’s alternative comic strip magazine, has provided an outlet for talented unknowns, given new significance to the term ‘graphic novel’, almost single-handedly reinvented one of America’s most popular indigenous artforms – all on a shoestring budget.
This is not a cigar by Michael Rock, Susan Sellers
Graphic design has always resisted analysis, but new critical approaches show there is more to understanding the medium than first meets the eye
Quentin Fiore: Massaging the message by Abbott Miller
The man who gave form to Marshall McLuhan’s ‘global village’ designed books that were both for and ahead of their time
Techno cubists by Mike Hicks
Champions of the layered look, Nancy Skolos and Tom Wedell wed theory and technological wizardry
Total design by Steven Heller
In its all too brief life, Alexey Brodovitch’s Portfolio magazine achieved perfection
Your system sucks! by Natalia Ilyin
The flight from Modernism left a yearning for graphics that were rough, real, unaffected and believable. At some point, though, the downtown poster hardened into a convention
Reviews:
Photography without film: Digital imaging

Details

Linked Information

Eye, Issue 008, Autumn 1993
Eye, Issue 008, Autumn 1993
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles

Members Content

One of Otl Aicher's lesser-known works was the identity and publicity for the Gastein Valley. Gastein valley was a resort for the elderly, an Austrian Alpine village in the Austrian state of Salzburg

Members Content

Working alongside André Gürtler and Bruno Pfäffli, Adrian Frutiger designed many logo designs. Here is a selection of the designs which were featured in Der Druckspiegel, December 1961. I have also translated and rewritten the descriptions to provide more depth.
Every year the 20 best posters are selected in Germany and once more brought to the attention of the public. We do not publish all the twenty posters today; instead we add some which failed to be distinguished and which nevertheless are distinguished.
In minor printed matter we constantly meet the new typography, but it is relatively rare to find posters designed on the new lines. And yet poster-designing is a field where new typographical methods might be employed with great effect.