Eye, Issue 027, Spring 1998

Eye, Issue 027, Spring 1998


A rhetoric of images – Editorial, Max Bruinsma
To acquire the status of serious conveyors of ideas, images still have to overcome a ‘class…
All the news that fits – Screen, Jessica Helfand
Hold the front page! When it comes to the big news stories, what happened to the…
My Typographies – Personal view, Paul Elliman
The rhythms of letters are not confirmed to printed words. For the typographic eye, all the…
Fanfare for the common hack – Agenda, Kenneth FitzGerald
Design theorists cannot afford to turn a deaf ear to the everyday experience of the many.
Reputations: Gérard Paris-Clavel by Ursula Held
‘I always transform the commission: the role of all graphic designers is to question the brief before answering it’
The Mechanical Bride by John L. Walters
Marshall McLuhan’s 1951 analysis of advertising’s unholy trinity of sex, death and technology
Scrap merchants by Steven Heller
Peter Giradi’s practice creates digital landscapes composed of detritus scavenged from the wastleland of traditional media
Don’t buy this by Rick Poynor
Graphic agitation hits the high street in an installation for Friends of the Earth that questions the material obsessions of global consumerism.
This is not a book by Jonathan Ward
An artis’t book can be a sculture, an object and a private exhibition – a medium liberated from its well-defined formats
Best before by Max Bruinsma
British supermarkets display packets and tins whose graphic design codes have a longer shelf life than the food inside
Remote control by Bell/Eye
In a culture of interface, images become tactile: we feel with our eyes. The first in Eye’s new series of visual essays
New World order by Paul Rennie
Now that information management is a priority, the logical graphic style of Erik Nitsche has aquired a new relevance
The endless library at the end of print by Teal Triggs
Does the current avalanche of glossy books constitute a genuine design history – or mere graphic ephemera? By Teal Triggs

Eye, Issue 027, Spring 1998
Eye, Issue 027, Spring 1998

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