Design Archive Feature, Advertising Design, Members Only Content

Advertising that Sticks. Examples of 1950s Chewing Gum Advertising

Advances in production and 1950s chewing gum marketing. From Wrigley's iconic "Spearman" ads to Hiroshi Ohchi's designs for Harris Chewing Gum.

Corporate Identity & Branding

• United Kingdom
• British Modernism, Rise of Corporate Identity

design systems for international corporations by Henrion Design Associates

A 1971 portfolio and exhibition catalogue documenting the corporate identity work of Henrion Design Associates, a rare find revealing the full scope of FHK Henrion's branding practice.

Advertising Design, Design Archive Feature, Members Only Content, Studios & Collectives

• Germany
• Mid Century Modernism

Hans Michel and Günther Kieser. Advertising for the German Federal Mail

The advertising has a certain contrast of hand-drawn and mechanical. Produced entirely in black, it reminds us that the absence of colour can be highly effective. Hans Michel and Günther Kieser's illustrations bring a sense of both playfulness and a stylistic approach to a corporate client.