Join the Mailing List

Membership

Graphic Design History from Design Reviewed
Total DesignWim Crouwel

Fodor 39, 1977 – Tony Andreas

, ,

Details

  • Format Exhibition Catalogue
  • Designer/s Wim Crouwel and Daphne Duijvelshoff (Total Design)
  • Year 1977
  • Size 200mm x 250mm
Wim Crouwel and Daphne Duijvelshoff (Total Design)
Daphne van Peski (Duijvelshoff) was born in 1942. She was a designer at Total Design and designed many Stedelijk Museum catalogues with Wim Crouwel. Daphne was also a member of the GVN, the Dutch association of graphic designers. Explore related designers including Wim Crouwel and Jolijn van de Wouw. See also Total Design and Dutch Modernism.
Total Design was founded in Amsterdam in 1963 by Wim Crouwel, Friso Kramer, Benno Wissing, and Paul and Dick Schwarz and was the first large-scale multidisciplinary design consultancy in the Netherlands. Under Crouwel's creative direction the studio developed a rigorous systematic approach rooted in grid systems and neutral typography. Its long-running relationship with the Stedelijk Museum Amsterdam produced catalogues, posters, and exhibition graphics that remain among the most influential bodies of institutional design in postwar Europe. Other major clients included the Dutch Post Office and Schiphol airport. The practice continues today as Total Identity. Explore designers associated with Total Design including Wim Crouwel, Jurriaan Schrofer, and Benno Wissing. See also Dutch Modernism, Dutch graphic design history, and 1960s graphic design history.
Willem Hendrik Crouwel was born in 1928 in Groningen, Netherlands. He studied at the Academy of Arts and Crafts in Groningen and took evening classes at the Institute of Arts and Crafts, now the Rietveld Academy. His teacher, Charles Jongejans, was trained by notable Dutch designers Paul Schuitema and Gerard Kiljan. In 1952, Crouwel began his design career at Enderberg, designing exhibitions and trade stands, gaining valuable experience. After leaving Enderberg in 1956, he founded a studio with industrial designer Kho Liang Ie, working on various projects across design disciplines, including graphic and exhibition design. Influenced by mid-century Swiss typography, Crouwel explored letterforms and graphic systems, using fonts like Helvetica and Univers. His early clients included the Van Abbe Museum, where he designed catalogues and posters. In 1963, he co-founded the influential design agency Total Design and also started working for the Stedelijk Museum, collaborating with Edy de Wilde until 1986. Explore the Design Reviewed archive to discover artefacts connected to Wim Crouwel. The Dutch Modernism movement, the Netherlands and the 1960s and 1970s decade pages.
Fodor
Fodor was a Dutch exhibition catalogue series designed by Wim Crouwel. They were a total of 40 issues published, each following Crouwel's design system.

Linked Information

Fodor 39, 1977 - Tony Andreas. Designed by Wim Crouwel and Daphne Duijvelshoff (Total Design)
Fodor 39, 1977 – Tony Andreas. Designed by Wim Crouwel and Daphne Duijvelshoff (Total Design)
More graphic design artefacts
Atelier 14, Stedelijk Museum, Amsterdam, 1977

From the graphic design archive:

Atelier 14, Stedelijk Museum, Amsterdam, 1977

  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel and Daphne Duijvelschoff (Total Design)
  • Year: 1977
View Artefact
Design of a Lifetime, Ben Bos, BIS Publishers, 2000

From the graphic design archive:

Design of a Lifetime, Ben Bos, BIS Publishers, 2000

  • Format: Book
  • Designer/s: Ben Bos, Total Design
  • Year: 2000
View Artefact
Remco Campert, ‘De letter … n’, Drukkerij W.C. den Ouden, 1966. Designed by Wim Crouwel

From the graphic design archive:

Remco Campert, ‘De letter … n’, Drukkerij W.C. den Ouden, 1966. Designed by Wim Crouwel

  • Format: Book
  • Designer/s: Wim Crouwel
  • Year: 1966
View Artefact
Peter Stuyvesant Collectie, Stedelijk Museum, Amsterdam, 1962

From the graphic design archive:

Peter Stuyvesant Collectie, Stedelijk Museum, Amsterdam, 1962

  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel
  • Year: 1962
View Artefact

view more of the graphic design archive

More graphic design history articles
Illustrating Sound: George Giusti and Command Records

Design Archive Feature, Illustration, Members Only Content, Regional Histories

Illustrating Sound: George Giusti and Command Records

George Giusti designed around forty releases for Command, complementing the work of other designers like Josef Albers, S. Neil Fujita, Rudolph de Harak, and Charles E. Murphy.

Read Article
Wolfgang Weingart – Pioneer of Swiss New Wave

Design Archive Feature, Designer Profiles, Members Only Content, Movements, Regional Histories

Wolfgang Weingart – Pioneer of Swiss New Wave

Wolfgang Weingart's artistic design delved into the intricacies of Swiss typography, skillfully dissecting its elements while venturing into texture and type experimentation. His layered montages radiated dynamic kinetic energy, standing in stark contrast to the minimalist approach of his instructors, embracing a more maximalist aesthetic.

Read Article
Designers and Books Series – Elizabeth Resnick

Designer Interview

Designers and Books Series – Elizabeth Resnick

Elizabeth Resnick is a Professor Emerita, former chairperson of the Graphic Design Department, and current part-time faculty at Massachusetts College of Art and Design, Boston, Massachusetts, since 1977. She ran her own independent Boston design studio from 1973 to 1996, working with many high-profile clients and is a passionate design curator who has organized seven comprehensive design exhibitions. I interviewed Elizabeth about her journey in the field, her early influences and some of the many items in her collection.

Read Article