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Wim Crouwel

Fodor 3a, 1972 – Jef Diederen

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Wim Crouwel
Willem Hendrik Crouwel was born in 1928 in Groningen, Netherlands. He studied at the Academy of Arts and Crafts in Groningen and took evening classes at the Institute of Arts and Crafts, now the Rietveld Academy. His teacher, Charles Jongejans, was trained by notable Dutch designers Paul Schuitema and Gerard Kiljan. In 1952, Crouwel began his design career at Enderberg, designing exhibitions and trade stands, gaining valuable experience. After leaving Enderberg in 1956, he founded a studio with industrial designer Kho Liang Ie, working on various projects across design disciplines, including graphic and exhibition design. Influenced by mid-century Swiss typography, Crouwel explored letterforms and graphic systems, using fonts like Helvetica and Univers. His early clients included the Van Abbe Museum, where he designed catalogues and posters. In 1963, he co-founded the influential design agency Total Design and also started working for the Stedelijk Museum, collaborating with Edy de Wilde until 1986. Explore the Design Reviewed archive to discover artefacts connected to Wim Crouwel. The Dutch Modernism movement, the Netherlands and the 1960s and 1970s decade pages.
Fodor
Fodor was a Dutch exhibition catalogue series designed by Wim Crouwel. They were a total of 40 issues published, each following Crouwel's design system.

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Fodor 3a, 1972 - Jef Diederen. Designed by Wim Crouwel.
Fodor 3a, 1972 – Jef Diederen. Designed by Wim Crouwel.
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Wim Crouwel, Zang Ke Xin Bian Zhu, 2002

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Wim Crouwel, Zang Ke Xin Bian Zhu, 2002

  • Format: Book
  • Designer/s: Wim Crouwel
  • Year: 2002
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Robert Muller Tekeningen, Stedelijk Museum, Amsterdam, 1968

From the graphic design archive:

Robert Muller Tekeningen, Stedelijk Museum, Amsterdam, 1968

  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel and Jolijn van de Wouw (Total Design)
  • Year: 1968
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Atelier 9 Stedelijk Museum, Amsterdam, 1971

From the graphic design archive:

Atelier 9 Stedelijk Museum, Amsterdam, 1971

  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel and Magda Tsfaty (Total Design)
  • Year: 1971
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American Pop Art, Stedelijk Museum, Amsterdam, 1964

From the graphic design archive:

American Pop Art, Stedelijk Museum, Amsterdam, 1964

  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel (Total Design)
  • Year: 1964
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