Book Reviews & Press Releases

The Outdoor Recreation Archive

The Utah State University (USU) houses a vast collection of Outdoor Recreation Catalogues and magazines, You can browse and search records of more than 8,000 catalogues and magazines from over 500 companies, including manufacturers like Lowe Alpine and Sierra Designs to retailers like Eastern Mountain Sports and REI.

Design Archive Feature, Members Only Content, Poster Design

• Commercial Modernism

A brief summary on the Poster Designer’s Task by Prof. H. K. Frenzel, 1930s/40s

A brief summary of a poster designer’s tasks from the late 1930s. I have illustrated the article with a selection of scanned posters from Cooper’s book.

Corporate Identity & Branding, Design Archive Feature, Members Only Content, Regional Histories

• Netherlands
• British Modernism, Rise of Corporate Identity

A Brand Evolution for KLM by Henrion Design Associates

KLM's brand evolution by Henrion Design Associates. Founded in 1919, KLM is the world's oldest operating airline. In 1961, Henrion Design Associates redesigned the iconic brand, overcoming challenges of standardisation and outdated aesthetics.