Contents
How do things become designs?
What materials are used to express design?
How should materials be used?
How is design expressed?
How to write letters
Book and magazine design
How to write posters
Commercial and advertising design
General knowledge of printing and ordering
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
Advertising Design, Design Archive Feature, Members Only Content, Regional Histories
A short essay and scanned advertising from Swiss Industrial Graphic Design. A rare book focused on effective industrial promotion authored by Hans Neuburg. The design of the book is credited to Hans Neuburg and Walter Bangerter.
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Advertising Design, Design Archive Feature, Members Only Content, Regional Histories
Wolfgang Bäumer's advertising design for Bayer, Klöckner Works and the Lottery. His adaptable design aesthetic alongside his skills of convening messaging through visuals are fantastic examples of mid-century German graphic design.
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Design Archive Feature, Designer Profiles, Members Only Content, Regional Histories
Kiyoshi Awazu (粟津) was a renowned Japanese graphic designer, known for his contributions across various creative fields including poster design, architecture, set design, filmmaking, and illustration. His unique style was commissioned by theatre groups, design and architecture magazines and various organisations for the covers of book covers and posters.
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