Futura, Bauersche Giesserei, Frankfurt am Main, Type Specimen

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Futura, Bauersche Giesserei, Frankfurt am Main, Type Specimen
Futura, Bauersche Giesserei, Frankfurt am Main, Type Specimen
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
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Each year, leading Dutch artists were commissioned to design the covers and inner pages of Drukkersweekblad en Autolijn. Including designers included Dick Elffers, Willem Sandberg, Jan van Toorn, Wim Crouwel, and Jurriaan Schrofer. The journal documented important design trends and developments in The Netherlands.

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Volkswagen commissioned a fantastic range of graphic designers, including Wolf Zimmermann, Hans Looser and Michael Engelmann. The designers amplified the brand image of Volkswagen with strikingly modern designs.

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In my previous article about the design work produced for Insituto di Tella, I touched upon the artists Juan Carlos Distéfano, Ruben Fontana and Juan Andralis. After further research, I found a suite of other designs they had produced, including exhibition posters, concert programmes and record sleeves.

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The advertising agency played a crucial role in shaping consumer culture by acting as a bridge between businesses and the media and was stated to have started in the mid-19th century.