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Content includes:
Eberhard Hölscher: Italian posters for tourist traffic
Eberhard Hölscher: Erna Schmidt-Caroll
Anton Sailer: Magic worked by old graphic art
Eberhard Hölscher: Austrian commercial graphic art
Anton Sailer: There is another way, too, says Mr. Theobald
Anton Sailer: Ferenc Berko, Aspen/Colorado
Eberhard Hölscher: Alfred Eckart
Anton Stankowski: 9. Triennial in Milan, 1951
Anton Stankowski: A successful attempt
L. Fritz Gruber: Photokina competition for a poster
Eberhard Hölscher: New title pages for music
Eberhard Hölscher: The rich American source

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Gebrauchsgraphik, 01, 1952
Gebrauchsgraphik, 01, 1952
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles

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Giovanni began his work with Olivetti in March 1938, and his work was showcased in various exhibitions and had a clear distinctive style that amplified the Olivetti brand image. His design defined the company’s visual image, and the iconic geometric designs are still as powerful and engaging today as they were in the 1950s.

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Interiors was an American magazine published by Whitney Publications, New York and ran from 1940. Before being relaunched as Interiors, the magazine was originally called The Upholsterer which ran from 1888 until 1940.
A few years ago the publicity department of Siam di Tella found a collaborator who early in his studies of architecture was attracted by the problems of visual art. His name is Guillermo González Ruiz he was born in Chascomus (Province of Buenos Aires) in 1937. Between 1957 and 1960 he received 18 awards in poster competitions, some of which were of particular importance.

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The advertising has a certain contrast of hand-drawn and mechanical. Produced entirely in black, it reminds us that the absence of colour can be highly effective. Hans Michel and Günther Kieser's illustrations bring a sense of both playfulness and a stylistic approach to a corporate client.