Cover design by Uli Huber
Content includes: The Value of the Good Package, Contemporary French Poster Artists: A. M. Cassandre, The American Printer William Edwin Rudge, The Black Background in the Advertisement
Designers featured include: Georg Baus, Max Bittrof, Eduard Ege, F. H. Ehmcke, Albert Fuss, O. H. W. Hadank, Josef Margold, Wilhelm Metzig, Walter Riemer, Hans Saebens, Karl Schulpig, Heinrich Wieynck, Willy Wittig and Valentin Zietara
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
Advertising Design, Design Archive Feature, Members Only Content, Regional Histories
As a chemist, I have an obligation to be curious – I grab a stack of our chemical journals and start with the advertising section. I start it, the walk through the sand. I don’t want to deny some oases. But soon I’m bored and tired.
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Corporate Identity & Branding, Design Archive Feature, Members Only Content, Regional Histories, Studios & Collectives
The identity manual consisted of 130 pages of information and brand usage with Arie J. Geurts heading up the project as design director, (who later headed up his own design studio in Los Angeles). The identity uses minimal colour and focuses on a consistent brand blue in all communications.
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Advertising Design, Design Archive Feature, Members Only Content
Rastorfer transformed the advertising of Volkswagen and his work contrasted with that of the previously commissioned designers. It reiterates the importance of finding a designer who can transform your vision and adverting and how the significance of consistent messaging across advertisements, contributes to the creation of a memorable campaign
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