Gebrauchsgraphik, 07, 1938

Selected Contents: Hartmuth Pfeil, Darmstadt; Container Corporation of America; Herbert Post; The International Handicraft Exhibition in Berlin; The Continental Advertising Congress in Vienna

Selected Artists: Otto Arpke, A. M. Cassandre, Albert Heim, Edgar Miller, Hartmuth Pfeil, Herbert Post, Gustav von Végh, Anton (Toni) Zepf

Details

Hartmuth Pfeil
Gebrauchsgraphik
A German design magazine published from 1924 onwards, devoted to commercial art and advertising design.

Linked Information

Gebrauchsgraphik, 07, 1938. Cover design by Hartmuth Pfeil
Gebrauchsgraphik, 07, 1938. Cover design by Hartmuth Pfeil
The July 19238 issue of Gebrauchsgraphik includes designs by Otto Arpke, A. M. Cassandre, Albert Heim, Edgar Miller, Hartmuth Pfeil, Herbert Post, Gustav von Végh, and Anton (Toni) Zepf.
More graphic design artefacts
More graphic design history articles
The 1920s design work of Joseph Binder

Design Archive Feature, Designer Profiles, Members Only Content, Poster Design, Regional Histories

The 1920s design work of Joseph Binder

Joseph Binder established his studio, Wiener Graphik, in Vienna. One of the first clients was the City of Vienna’s Music and Theater Festival, followed by many other posters and logos for clients in Austria and beyond.

Read Article
Erberto Carboni’s Crociere 1937 “Italia” Brochure

Advertising Design, Design Archive Feature, Members Only Content, Regional Histories

Erberto Carboni’s Crociere 1937 “Italia” Brochure

One of my standout collected pieces is Erberto Carboni’s Crociere 1937 “Italia” Brochure, created for the Societa di Navigazione’s 1937 cruise schedule.

Read Article
Frank René Testemale’s IBM Advertising in France by Alexandre Alexandre, 1964

Advertising Design, Corporate Identity & Branding, Design Archive Feature, Regional Histories

Frank René Testemale’s IBM Advertising in France by Alexandre Alexandre, 1964

IBM puts a premium on functional design, forms and colours which make it far easier for the potential customer to gain an insight. In this respect the IBM methods are exemplary. The IBM already opened studios of artistic and graphic design for its German and Italian offices and a few years ago another such studio was established in Paris. Frank René Testemale was entrusted with its organisation and was appointed its business and art director.

Read Article