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Content includes:
E. Scaioni: The Colour Photographer
Gert Pfankuch: Advertising Photographs
Günther Schulz: the Advertisement Illustrator
Victor Kuron: The Runner of Peace
Victor Kuron, Walter Müller, Gert Pfankuch, E. Scaioni, Günther Schulz

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Gebrauchsgraphik, 09, 1936. Cover design by Paul Pfund
Gebrauchsgraphik, 09, 1936. Cover design by Paul Pfund
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.

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Crouwel was the successor to Willem Sandberg who used an avant-garde approach in his work, utilising torn-paper montage, mixing of sans serif and old Egyptian typefaces and often off-center positioning. Crouwel steered away from this artistic approach and implemented a cohesive design system and a strong identity that emulated the corporate identity boom of the 1950s and 60s.
Support American Bauhaus on Kickstarter to pre-finance the project and its production: www.kickstarter.com/projects/908813786/american-bauhaus

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Collected examples of the Royal Society for the Prevention of Accidents (RoSPA) Cycling Safety and Proficiency design output, a landmark initiative aimed at enhancing cycling safety.