Herbert Bayer

Gebrauchsgraphik, 09, 1952

An entire issues dedicated to: Container Corporation of America
Herbert Bayer
Künstlerische Gestaltung – ein Ausdrucksmittel der Industrie
Design as an Expression of Industry

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Herbert Bayer
Herbert Bayer was born in Haag, Austria, in 1900 and joined the Bauhaus in Weimar in 1921. He was later appointed to lead the printing and advertising workshop at Dessau in 1925. There, he developed his universal typeface, a geometric single-case alphabet that became one of the most cited examples of Bauhaus typographic thinking. Moving to Berlin in 1928, he worked as art director for Vogue Germany and developed an extensive practice in exhibition design, photography, and advertising. He emigrated to the United States in 1938 and worked extensively for the Container Corporation of America, establishing a model for corporate patronage of the arts. Explore related designers, including László Moholy-Nagy and Johannes Itten. See also Bauhaus, Austrian graphic design history, and 1920s graphic design history.
Gebrauchsgraphik
A German design magazine published from 1924 onwards, devoted to commercial art and advertising design.

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Gebrauchsgraphik, 09, 1952
Gebrauchsgraphik, 09, 1952. Cover design by Herbert Bayer
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