An entire issues dedicated to: Container Corporation of America
Herbert Bayer
Künstlerische Gestaltung – ein Ausdrucksmittel der Industrie
Design as an Expression of Industry


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Gebrauchsgraphik, 09, 1952
Gebrauchsgraphik, 09, 1952. Cover design by Herbert Bayer
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
Gabriel sent me a link to his amazing Uruguayan Graphic Design Archive when I launched Design Reviewed. The content was so amazing, I ended up spending a good hour looking through the content and it has definitely made it to my bookmarks.

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Working alongside André Gürtler and Bruno Pfäffli, Adrian Frutiger designed many logo designs. Here is a selection of the designs which were featured in Der Druckspiegel, December 1961. I have also translated and rewritten the descriptions to provide more depth.
When Fritz Gottschalk and Stuart Ash joined forces in Montreal, it was a partnership ideally suited to the city's hybrid environment. Gottschalk's training in graphic design in Switzerland, Paris and London was rigid, his background European; Ash, Canadian born and educated, was trained in the North American fashion, though he was influenced by his work with European designers
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.