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Graphic Design History from Design Reviewed
Erik Nitsche

Gebrauchsgraphik, 01, 1959

Content includes:
Günther Stiller. Book and advertising graphic art
Industrial graphic art by Ulrik Schramm
Thirty years of «Gebrauchsgraphik» (International Advertising Art). Covers from two decades
Gerd Hartung, Berlin. Graphic art in the service of fashion
Trade-marks and signets by Ernst Roch, Montreal
Press-illustrations by F. Medard Varsányi
Italy loves her old playing-cards
Lucienne Day. Textile and industrial design
«Akzidenz-Grotesk», a type of the firms Linotype GmbH and Type foundry H. Berthold AG, Berlin and Frankfort-on-Main

Details

Erik Nitsche
Erik Nitsche studied at the Collège Classique in Lausanne, the Kunstgewerbeschule in Munich under Professor Ehmcke, and in Paris with Maximilien Vox. He worked with the printing firm Draeger Frères in Paris from 1929 to 1932 before freelancing and moving to New York in 1934. There, he became art director for Saks Fifth Avenue and worked with Bloomingdale's, Macy's, and Ohrbach's, while overseeing ad campaigns for Douglas Aircraft, Scandinavian Airlines, and RCA Victor's Record Review. In 1947, he was named vice president of Dorland International, handling art and industrial design. Nitsche later redesigned advertising for Filene's, worked with the Museum of Modern Art, and led campaigns for 20th Century Fox and Decca Records. In 1953, he became a consultant for General Dynamics, designing the Atoms for Peace campaign in 1955. Explore related designers including Josef Müller-Brockmann and Armin Hofmann. See also International Typographic Style and Swiss graphic design history.
Gebrauchsgraphik
A German design magazine published from 1924 onwards, devoted to commercial art and advertising design.

Linked Information

Gebrauchsgraphik, 1, 1959. Cover design by Erik Nitsche
Gebrauchsgraphik, 1, 1959. Cover design by Erik Nitsche
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