Gebrauchsgraphik, 1, 1965

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Content includes:
Hans Kuh – German Cigarette Posters
Theodor Hilten – Joseph Pearson, Graphic Adversiting Art From the United States
Erich Pfeiffer-Belli – New Year’s Greeting by Fred Bauer and Heinz Looser of the Studio Martz Hörner Bühlman, Zurich
Erwin Krupp – Ornaments of Tomorrow · Samples of Martin Freyer’s Work
Hans-Peter Rasp – Steingruber’s Architectural Alphabet from the year 1773
Ingerborg Meincke – A Packaging Competition of the Swiss Retail Trade
Alexandre Alexandre – Greek Tourist Advertising

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Gebrauchsgraphik, 1, 1965
Gebrauchsgraphik, 1, 1965
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I came across two sample books containing printed examples of the work executed by the students in the Composing and Machine Departments of the Polytechnic School of Printing, between 1907 and 1910. I couldn't resist adding these to the archive.

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This 1,500 word essay is about the life and work of Willem Sandberg and is illustrated with part of my collection of over 100 pieces of Sandberg’s work, including books, Stedelijk Museum catalogues, and various individual printed items.

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In minor printed matter we constantly meet the new typography, but it is relatively rare to find posters designed on the new lines. And yet poster-designing is a field where new typographical methods might be employed with great effect.